Last updated version: 1st Aug, 2023  

INTRODUCTION: 

We value your privacy and are committed to protecting your Personal Data (also referred hereunder as Personal Information). This Privacy Policy is in accordance with the California Consumer Privacy Act (CCPA) for California residents, the Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), and Canada’s Anti-Spam Legislation (CASL). In this Policy we explain how we collect, use, disclose, and safeguard your Personal Information when you interact with our website, products, and services. We also explain your rights to the information collected in a clear and transparent manner. Other than when specific consent is required, by using our website, you acknowledge and consent to the terms outlined in this Privacy Policy. We reserve the right to amend this Data Privacy Policy from time to time without ‎prior notice. We may be required to amend this Data Privacy Policy due to ‎regulations. For any significant changes you will be notified but you are advised to ‎check our website for the latest Privacy Policy.‎

SECTION 1 – WHAT TYPES OF DATA WE COLLECT AND HOW WE COLLECT IT?

We collect Personal Data including commercial information (data that enables us to identify you, contact you and carry out our business with you), such as: name, email address, postal address, phone number, purchase history, products and services obtained, shipping information, payment and payment method information).

We also collect Non-Personal Data (data that does not directly identify you as you interact with our site and services), such as products and services viewed, site usage (browsing history, search terms, number of clicks, referring/exit pages, date/time stamp, time on Site usage). When you browse our Site, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

We collect your Personal Data and Non-Personal Data in a number of ways, directly from you, when you provide it to us (e.g., registering an account, making a purchase, signing up for our newsletter), or  by implied consent, through the use of cookies and other tracking technologies when you interact with our website.Email marketing: From time to time, we may send you commercial electronic messages (CEMs), such as marketing emails, newsletters, and promotional offers, in accordance with applicable laws and regulations in the United States and Canada. For users in the United States, we follow the CAN-SPAM Act and provide an opt-out mechanism in every CEM, allowing you to unsubscribe from future messages at any time. For users in Canada, we follow Canada’s Anti-Spam Legislation (CASL) and obtain your implied consent to send CEMs based on an existing business relationship. We will respect your communication preferences and provide a clear and easy-to-use unsubscribe mechanism in all our CEMs, ensuring you have the option to opt-out of future communications. Your implied consent may be through any of the following instances which we deem as existing business relationship with or inquiry from you:

• Entering your email address on our Site, even if you did not make any purchase, with no indication that you would not like to be emailed.
• Entering your email address as part of attempting to order or ordering a product or service from us, or even if the credit card you used was declined resulting to an unsuccessful purchase, with no indication that you would not like to be emailed.
• Entering your email address as part of an abandoned cart with no indication that you would not like to be emailed.
• Entering your email address as part of participation in any contest, event or survey conducted by us and we have informed you that we will be sending you marketing emails.
• Subscribing to an email newsletter by filling-out a form on our Site.
• Any instance where in completing a form, you have checked an opt-in checkbox indicating your willingness to be contacted through email provided the checkbox is unchecked by default and we have informed you that the nature of the emails will be commercial.

All marketing emails shall conspicuously contain a notice that at no cost to you, you can opt out of receiving more marketing emails from us. All marketing emails shall prominently display a one-click unsubscribe or opt-out option. Once you have opted out or unsubscribed, we shall immediately refrain from sending marketing emails to you.

SECTION 2 – WHAT DO WE DO WITH YOUR INFORMATION?

When you provide us with Personal Data to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, you consent to our collecting your Personal Data and using it for that specific reason only. If we ask for your Personal Data for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

We may use your Personal Data, sometimes combined with Non-Personal Data, in a variety of ways including, but not limited to the below, in order to conduct our business, improve our Sites, develop new products and services, provide information and support, to better understand your needs and interests, personalize communications and advertising, meet contractual obligations, and generally promote a quality experience for you. For example, we may use your Personal Information, including your email address, to:

• Communicate, interact and build our relationship with you;
• Customize the content, products and services that are offered to you;
• Contact you with information about us and affiliated third-parties;
• Process, fulfil and follow up on transactions and requests for products, services, support, and information;
• Show, through pop-ups in our websites, that you have recently purchased products or services from us;
• Verify your authority to enter and use our services;
• Send a confirmation to the person who referred you to our site or mobile app of your making a purchase and them receiving a reward;
• Engage in market research and analysis;
• Measure, analyse and improve our products and services, the effectiveness of our websites, and our advertising and marketing;
• Comply with legal requirements;
• Provide targeting advertising, including the use of re-targeting technology;
• Send you marketing materials, for example, via email, including our newsletter, and to notify you about products and services that we believe would be of interest to you;
• Deter, detect, and prevent fraud and other prohibited or illegal activities; or
• Inform you regarding new services, releases, upcoming events and changes in our terms and conditions or Privacy Policy.

You may manage your receipt of marketing and non-transactional emails by clicking on the “unsubscribe” link located on the bottom of our marketing and non-transactional emails. If at any point you choose not to receive our emails or newsletters, you can also opt-out or unsubscribe by emailing [email protected], by following the opt-out instructions in the email or newsletter, or by sending mail to Customer Service Team with address at 108 W. 13th Street, Suite 100, Wilmington, DE 19801.

SECTION 3 – HOW WE SHARE YOUR INFORMATION

We are committed to being transparent about how we share your Information. We share your Personal Data, sometimes combined with Non-Personal Data, in a variety of ways, and may sell your Personal Information to third parties for marketing or other purposes (as permitted by the CCPA, FTC and similar State and Federal applicable laws and regulations). We also share your Personal Information with our service providers, affiliates, and partners for the purposes outlined in this Privacy Policy. We ensure that all third parties receiving your Personal Information are contractually obligated to protect your data and use it solely for the specific purposes we have authorized. Additionally, we may disclose your Personal Information if required by law, to protect our legal rights, or in response to valid requests by public authorities or law enforcement agencies.

You have the right to opt-out of the sale of your Personal Information. To exercise this right, please click on the “Do Not Sell My Personal Information” and the “Limit the Use of Sensitive Personal Information” links on our homepage or contact us through the methods provided in this Privacy Policy. In addition, we share your Personal information in several ways, including:

1. To Affiliates and Partners: With companies or ventures that are owned or controlled by us, and internally within our company, in order to provide and improve services, for marketing purposes, and for advertising.
2. To Service Providers and Vendors: With business partners, marketing partners, and vendors to provide, improve, and personalize our services.
3. For Advertising and Marketing: With advertising and marketing partners for advertising and marketing purposes, with your consent, on our behalf and on behalf of third parties, including social network providers, if any.
4. For Certain Analytics and Improvement: With certain companies for purposes of analytics and improvement of our services.
5. For Legal Compliance, Law Enforcement, and Public Safety Purposes: With law enforcement, government or regulatory bodies, lawful authorities, or other authorized third parties in order to comply with laws, regulations, court orders, or other legal obligations or to assist in an investigation, to protect and defend our rights and property, or the rights or safety of third parties, to enforce our Terms of Use, this Privacy Policy, or agreements with third parties, or for crime-prevention purposes.

We also use Non-Personal Data to improve the usability of our Sites and for other business reasons. We or other third-party companies also use the Non-Personal Data to provide advertisements and targeted advertisements to you (ads based on the Non-Personal Data). We do not provide Personal Data to third parties with whom we share your Non-Personal Data. Please note that, when you select an advertising link or other link that takes you to sites not operated by us, you may be subject to the privacy policies of these third-party sites.

Sharing Content with Friends or Family Members: Our referral services may allow you to forward or share certain content with a friend or family member, such as an email inviting your friend to use our services. Email addresses that you may provide for a friend or family member will be used to send your friend or family member the content or link you request, as well as a confirmation to you of your friend or family member making a purchase and you receiving a reward but will not be collected or otherwise used by us or any other third parties for any other purpose. If you provide us with personal data from your contacts, it is your responsibility to ensure that the communication of such data to, and further processing by, us is lawful. You agree that you have that person’s permission to provide us with that information and for us to use it for this limited purpose.

Telemarketing By providing your telephone, cell number, and/or email address, you are providing explicit user  consent to receive future information (including telemarketing) about products and services from us or our affiliates, even if your number is listed on the U.S. Federal or state-specific Do-Not-Call lists or Canada’s National Do Not Call List. You hereby agree and consent to our contacting you using the contact information you have provided. 

You understand that your consent includes receiving communications via phone calls, text messages, automated dialling equipment, pre-recorded calls, emails, or any other means your telecommunications device may be capable of receiving. Your consent is considered given in any of the following instances, which we deem as an existing business relationship or inquiry from you:

• Entering your email address on our Site, even if you did not make any purchase, with no indication that you would not like to be emailed.
• Entering your email address as part of attempting to order or ordering a product or service from us, or even if the credit card you used was declined resulting to an unsuccessful purchase, with no indication that you would not like to be emailed.
• Entering your email address as part of an abandoned cart with no indication that you would not like to be emailed.
• Entering your email address as part of participation in any contest, event or survey conducted by us and we have informed you that we will be sending you marketing emails.
• Subscribing to an email newsletter by filling-out a form on our Site.
• Any instance where in completing a form, you have checked an opt-in checkbox indicating your willingness to be contacted through email provided the checkbox is unchecked by default and we have informed you that the nature of the emails will be commercial.

You acknowledge that agreeing to our tele marketing efforts is not a condition of purchasing any goods or services from us or our affiliates. Providing your personal data for survey, marketing and other profiling ‎purposes as above specified is optional. Refusal to provide your personal ‎data for these purposes will not have any impact on the entering into to ‎performance of the contract. When requested under data protection laws, ‎we will collect your prior consent before proceeding to processing your ‎personal data for these purposes.‎

You understand that the text messages we send may be seen by anyone with access to your phone. Accordingly, you should take steps to safeguard your phone and your text messages if you want them to remain private. If you wish to stop receiving text messages from us, reply to any text message we have sent you and simply text “STOP”, “END” or “QUIT”. You may also request to stop receiving text messages by calling us or emailing us using the following information: By email: [email protected].

If at any time you need our contact information or information on how to stop text messages, reply to any text message we have sent you and simply text HELP or click here for support. Message and Data Rates May Apply to any text/SMS communication.

We will maintain records of the consent you provide to demonstrate compliance with the Telephone Consumer Protection Act (TCPA), the Federal Trade Commission (FTC)’s Telemarketing Sales Rule (TSR), and any applicable state or Canadian laws. Opting out may not prevent all information sharing,  such as with credit card processors in connection with products or services that you order from us. While we offer you some control over marketing communication, certain transactional, relationship, and legally required communications will not be affected by the choices you have made about marketing communications.

We reserve the right to disclose any Personal Information provided by you to law enforcement or other governmental officials as we, in our sole discretion, deem necessary to comply with any applicable law or at the request of any governmental entity or agency.

SECTION 4 – YOUR RIGHTS AND CHOICES

You are afforded certain rights regarding your Personal Information, based on the CCPA, the “Shine the Light” law, the CalOPPA, and the PIPEDA. This section elaborates on these rights and explains how you can exercise them:

You have the Right to Request Access to Your Personal Information: 

This means you may request a copy of the Personal Information we have collected and retained about you. In California, you can ask for information from the past 12 months, free of charge and in an electronic format. This includes categories of Personal Information collected, the source of the information, our use of the information and, if the information was disclosed or sold to third parties, the categories of Personal Information disclosed or sold to third parties and the categories of third parties to whom such information was disclosed or sold (we may reasonably refuse or limit your request when you request falls within the reasonable exceptions of PIPEDA and CalOPPA).

You have the Right to Request Deletion of Your Personal Information:

You have the right to request that we delete any Personal Information that we have collected from you. Upon receiving a verified request, we will delete your Personal Information from our records, unless maintaining the information is necessary for us to comply with other legal obligations (such as to protect against malicious, deceptive, fraudulent, or illegal activity).

You have the Right to Opt-Out of the Sale of Your Personal Information:

You have the right to opt-out of the sale of your Personal Information to third parties. This means you may direct us not to sell your Personal Information. To exercise this right, please visit our “Do Not Sell My Personal Information” webpage or contact us using the details provided in our “Contact Us” section, also detailed in Section 3 above.